Bounthon v. The Procter & Gamble Co.

On March 23, 2026, WLF urged the Ninth Circuit to affirm a lower court’s dismissal of a speculative class action complaint against Procter & Gamble. As WLF’s brief explains, P&G’s commercial advocacy is truthful, non-misleading, and robustly protected by the First Amendment. Allowing discovery and trial to proceed based on threadbare allegations would pose constitutional harms and chill widely accepted and effective advertising practices.