Contemporary Legal Notes

February 23, 2007

Contemporary Legal Notes

Advertising On The Edge: Viral, Buzz Word-of-Mouth And Much, Much More

Download the PDF

By <a href="http://www.dglaw.com/biographies/index3.html"Joseph J. Lewczak, a partner in the Advertising, Marketing and Promotions group of the law firm Davis & Gilbert LLP.

Related Content

Counsel’s Advisories

February 25, 2005

FTC Ruling On Product Placement Calls For Caution On Product Claims

By David Price, Senior Vice President for Legal Affairs of the Washington Legal Foundation.

Legal Backgrounders

June 11, 2004

Activists’ Product Placement Proposal Threatens Commercial Free Speech

By Douglas J. Wood, a partner at Reed Smith, LLP, a top 25 international law firm, and head of Reed Smith Hall Dickler, the firm's advertising and marketing practice.