On June 3, 2004, the California Supreme Court issued a decision that sets tough free-speech standards for review of a California law that compels farmers to pay for advertisements generically promoting plums. The court did not strike down the law; rather, it remanded the case for a trial, during which the California Supreme Court’s new standards will be applied. The decision was a partial victory for WLF, which filed a brief arguing that forcing individuals to fund advertising with which they disagree violates their free-speech rights. WLF had asked the court to strike down the law without ordering a trial. The advertising in question conveys the message that all California plums are of uniformly good quality. Gerawan objects to being forced to pay for those ads, because it has invested heavily in developing a distinctive, high-quality plum.