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Case Detail


In re: Australia Tobacco Packaging Restrictions
(Regulatory Proceeding)
On February 26, 2010, WLF filed formal comments with the Committee on Community Affairs of the Australian Parliament, urging it to reject proposals to prohibit the use of trademarks or logos on cigarette packages. WLF argued that the goal of reducing overall cigarette smoking, and underage smoking in particular, can be achieved using far less drastic measures – such as public education campaigns and increased controls at the point of sale. WLF pointed out that there is no evidence that “plain packaging” laws actually reduce sales. Rather, the most likely effect is to cause sales to shift to generic brands. Indeed, WLF argued, reducing the ability of manufacturers to distinguish their products based on any criterion other than price will likely lead to reduced prices and thereby could result in increases in the quantity of cigarettes sold. WLF said that the bill likely violates international agreements that protect trademark rights and unnecessarily interferes with speech rights.
Case Status:
Awaiting committee report.
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