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Case Detail


In re Alcohol Beverage Labels
(Regulatory Proceeding)
On January 25, 2008, WLF filed formal comments with the Alcohol and Tobacco Tax and Trade Bureau (TTB), in response to that agency's proposed regulation regarding the labeling and advertising of wines, distilled spirits, and malt beverages. WLF's comments focused on the First Amendment rights of manufacturers to include on their labels whatever truthful information they deem appropriate. In particular, WLF argued that manufacturers ought to be permitted to include the following information: advice contained in the federal government's Dietary Guidelines for Americans regarding the definition of a standard drink size (12 ounces for beer, 5 ounces for wine, 1.5 ounces for distilled spirits); the Dietary Guidelines advice on moderate drinking; and graphics illustrating drink equivalency for different types of alcohol beverages. WLF argued that while TTB is entitled to impose restrictions on the formatting of such information, it has demonstrated no justification for a total ban.
Case Status:
Awaiting decision.
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