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Case Detail


In re Alcohol Labeling Restrictions
(Regulatory Proceeding)
On September 26, 2005, WLF filed formal comments with the Alcohol and Tobacco Tax and Trade Bureau (TTB) requesting that TTB revoke its ban on truthful alcohol labeling that would disclose basic "Serving Facts" information to the consumer. In its 18-page submission, WLF argued that proposed labels on alcoholic beverages that contain so-called "Serving Facts" listing the serving size of the beverage, the number of servings per container, and the amount of alcohol per serving, benefit consumers, are in the public interest, are truthful and not misleading, and are constitutionally protected speech under the First Amendment. WLF further noted that since TTB allows the industry to display this information in advertisements, it is illogical and unconstitutional to prevent the industry from displaying that same information on containers of beer, wine, or distilled spirits.
Case Status:
Pending.
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